A Flexible Flagship Store
49ers Team Store
Interior architecture and flexible graphic / display design for sports retail store
Located prominently in Levi's Stadium, the new San Francisco 49ers Team Store designed by Cambridge Seven Associates features specialty retail; men's, women's, and children's areas; collectibles; accessories; and memorabilia. Five graphic "lanterns" utilizing a flexible graphic system serve as sign posts for the major shopping areas and can be easily updated for events. The 49ers Team Store uses flexible displays for merchandise and mobile Point of Sale stations to accommodate large crowds for game days. C7A worked closely with the San Francisco 49ers to ensure that branding was extended into and through all aspects of the store. The new 49ers Team Store is the flagship store for many retail "novelty" stores and kiosks also designed by C7A throughout the stadium as well as the other satellite stores in the Bay Area.