Crystal Pavilion in Seoul
Urban design, architectural and interior design for new office and retail showroom in Korea
The Dongyang Engineering and Construction Corp. (DEC), a major construction company, condominium developer, and distributor for Lexus, wanted to consolidate its many offices into a new headquarters building in Seoul, Korea. Cambridge Seven Associates was commissioned to provide urban design services as well as architectural and interior design. Defining the street edge, a “crystal like” clerestory showroom showcases Lexus automobiles, while a floating, translucent, glowing volume containing the condominium sales area, frames the north end of the site. A courtyard creates a sunny, open transition from the public showrooms to the semi-private 150,000-square-foot office block.