NC Aquarium Roanoke Island

Immersive and interactive exhibit design for North Carolina Aquarium renovation

Cambridge Seven Associates developed theming and exhibits for the renovation of the North Carolina Aquarium on Roanoke Island to enhance the live animal displays with new interactives, improved lighting, and the introduction of modern media and graphics. Working with Architect-of-Record Moser Mayer Phoenix Associates, C7A’s exhibits interpret the journey from intercoastal North Carolina, through wetlands, marshes, estuaries, and out to the sea. A transformed lobby and admissions area leads to galleries that focus on freshwater and ocean habitats, including a shipwreck-themed immersive gallery and a new Jellyfish Gallery. New augmented reality allows visitors to access additional information, including videos and interactive displays, on their phones and tablets.