The Thrill of the Catch
Super Bowl Experience
Design of multimedia exhibit celebrating the Super Bowl for the New England Patriots hall of fame
The new Super Bowl Experience combines immersive sound, lighting and video to create a one of a kind fan experience celebrating the New England Patriots' four Super Bowl wins! Visitors enter through a tunnel as they hear the voice of announcer Pat Summerall. Inside, a dynamic video wall features twelve individual productions, each highlighting extraordinary moments, stories and memories. Orchestrated lighting and audio effects complement each video, creating compelling vignettes that take visitors behind the scenes for personal recollections and insights from the players. Four "Super Bowl" pods display artifacts from the games while exploration stations allow visitors to explore video highlights, trivia, and stats. The "Malcolm Butler Interception" uses augmented reality technology to put visitors into the play. Entering at the game-changing interception, visitors can have their photo taken, appear on the cover of Patriots Weekly, and send that photo electronically to family and friends. Displayed without glass cases, the four trophies stand proudly in front of a video wall showing highlights from the games.
Kyle DaLuz of the Sun Chronicle visited the new Super Bowl Experience exhibit designed by Cambridge Seven Associates for the Hall at Patriot Place, the New England Patriots Hall of Fame. The Super Bowl Experience, located in the former Hall …