TD Garden Pro Shop

Architectural renovation and design of flexible, media-rich sports retail space

The Delaware North Companies and Boston Bruins commissioned C7A as Design Architect and TMS as Architect-of-Record to design the new TD Garden Pro Shop powered by Reebok. Overlooking the North Station train concourse, this media-rich retail space contains men's, women's, and children's areas; collectibles; accessories; and memorabilia. Punctuating the space and visible from the concourse below, a sweeping, graphic “Blade” above the retail uses color changing lights and two separate video projection areas for Bruins and Celtics branding. Mannequin platforms artfully located throughout the store include their own color change lighting, providing flexibility for the Garden, host of the two historic franchises. C7A worked closely with the Bruins and Celtics to ensure their branding was extended into and through all aspects of the Pro Shop.